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SS 24 is a season that attempts a much-needed course correction in a world full of imbalance and excess distractions. From working towards a grounded future where technology is human-centric, and seeking flexibility and freedom in our personal style, SS 24 is as much about innovation as it is time-honored tradition.
There’s a remarkable new normal we’re learning to embrace: one in which the offbeat is present but refined; the everyday feels weird and wondrous; and hedonism comes out in humorous, playful ways.
We strive to bring down the barriers of fantasy and whimsy, and create an off kilter reality for ourselves that puts the focus on things like textures that tickle our fancy and trompe l'oeil that tricks the mind. The result is a marvelous mix of natural surrealism, feminine flamboyance, and playhouse peculiarity...
Providing more of the key concepts within Curiosity, plus the three additional Design Aesthetics influencing the season, read the Preview Guide below for more of a sneak peek into the SS 24 season:
For a comprehensive analysis of the entire SS 24 season, watch an exclusive digital session featuring Fashion Snoops trend expert Melissa Moylan as she guides you through the cultural influences, essential products and changes in silhouettes across apparel, footwear, and accessories within the womenswear - spanning young contemporary to advanced contemporary markets.
Discover key brands aligned to SS 24 trends in our exclusive trend edits. The Soft Life is strongly influenced by a desire for soft living (and dressing) and highlights brands to shop in the young contemporary to contemporary women's markets.
Discover key brands aligned to SS 24 trends in our exclusive trend edits. Free Spirit is inspired by a collective sense of wanderlust and highlights brands to shop in the young contemporary to contemporary women's markets.
Discover key brands aligned to SS 24 trends in our exclusive trend edits. Curious Visions of the Future illuminates consumers' need to seek inspiration from the past while advancing into the future and highlights brands to shop in the advanced contemporary women's market.