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SIMON RASMUSSEN 

Creative Director

Born in Denmark, Simon began working in the fashion industry as a stylist in 2005, eventually moving to New York in 2011 and founding the print magazine, Office.  As the magazine’s Editor-in-Chief and head stylist, Simon leads coverage of fashion editorials, along with emerging and established artists. 

Currently, Simon serves as the editor-in-chief at Office, while also creative directing for 7days.  In addition, he offers consulting services to global brands. 

Contributor: Adam Katz Sinding

Fashion Event
Fashion Event
Fashion Event

HOW DID YOU GET YOUR START IN FASHION?

I honestly felt quite lost in the world.  At the time, it seemed like everyone around me knew where they were going and what they were doing. At 21, I stumbled upon a fashion stylist at a party. I immediately fell in love not only with her but also with the world within which she moved. So, the next day I started interning and assisting her and others. 


HAVE YOU EVER CONSIDERED A ‘WHAT IF’ SCENARIO? IF YOU'D CHOSEN A DIFFERENT PATH? 

I’ve thought about a lot of what-ifs throughout my career, but I was determined and had this idea that I could make it to “the top”. Now that I’m here at a comfortable place in my career, I do wonder what’s next for me and how things will play out.

fashion stylist

WHERE DO YOU DRAW INSPIRATION FROM? 

I don’t have a specific source. Recently I’ve been trying really hard to not find inspiration online; anywhere but online.  Traveling is a big inspiration for me - especially to places that I don’t usually visit.

specific source
specific source

THE ACTIVE PURSUIT OF MOVING AWAY FROM THE ONLINE STIMULI BOMBARDMENT SOUNDS LIKE A NOBLE ONE.  DO YOU STRUGGLE WITH IT?

Yes, I struggle almost daily with logging off. I’ve recently deleted the Instagram app from my phone and I’m consciously working hard to stay offline and only use the internet or my phone or laptop for real work or the occasional entertainment, allowing myself to be bored and sometimes look out the window or read a book or sit down with someone I care about and have a real conversation. I don’t like the fact that online is the new reality. I refuse to acknowledge that. A real connection is not online.

Struggle

DO YOU THINK IT'S POSSIBLE TO CREATE COLLECTIONS THAT ARE BOTH UNIQUE AND HAVE COMMERCIAL APPEAL? 

Good question! It’s all about collaborating as a team. Our CEO and sales director have knowledge that I need to respect and listen to and our design team knows what fabric is available to us and what the most sustainable solution is.  I know what I like and what I think we should put our energy into.

collaborating as a team
collaborating as a team
collaborating as a team

HOW DO YOU DECIDE WHICH RUNWAY SHOWS TO ATTEND?

Some brands I work with as an advertiser or similar and I attend them because I want to show my support regardless of if they’re hot or not. And other brands like Comme des Garçons and Rick Owens I attend because there is a good chance I will walk away with an incredible feeling of having watched art, fashion, music, performance on a level that’s truly special and one of the main reasons why I love fashion.

I’VE NEVER HAD THE LUCK TO SEE A CDG SHOW, BUT I’VE SEEN MANY RICK OWENS SHOWS AND I CAN WHOLEHEARTEDLY AGREE WITH YOU. 

I had to scheme my way into my first CdG show back in 2007/2008 when I started going to Paris Fashion Week. I used the names of editors I knew [who] might have a ticket but weren’t going. Or if they were going, they were already inside. At first, it didn’t work but I kept showing up to these shows and I think the CdG team eventually let me in because they felt bad for this kid who kept showing up trying to be someone he wasn’t.

Now I actually get invited to CdG shows and often I’m even seated front row.  I hope it's because I have done something right and not because they still feel pity for me.

Connect with Simon on Instagram

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