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Silas spent the majority of his teenage and adult years absorbing the
city of Copenhagen, and though not originally born there, he considers
the city home. In 2002, Silas founded the clothing brand Soulland.
During that time was also a founding partner for the perfume brand 19-
69. While he has since stepped away from Soulland, he continues to
work on 19-69's brand strategy.
Contributor: Adam Katz Sinding
Yes and no. A lot of the style and clothing from skate culture is now a part of the everyday wardrobe. The same way clothing from a bunch of other subcultures [has become everyday wear]. If you go deep, you can’t really fake it when it comes to actually skating. I don’t think it’s an issue in skateboarding that people wear the brands and don’t skate. The scene is not as closed off anymore, that’s very positive!
I think nature is number one for me. I live close to both the forest and the ocean, so I’m in nature every day. It’s the most effective reset of energy for me. One of the most amazing parts about nature is that it never looks the same. It always gives you a new experience.
The internet and social media. A beast and a friend at the same time. I don’t like that the pace [is] too fast and attention to detail often gets lost.
That’s a big question with a lot of answers. You know what, if you really went deep and looked at it from a more practical and scientific point of view, I don’t think the change is as big as we think. Over the past 30 years [it's] the same people in power [and] the same rulebooks. Maybe the cover is new, but at the core, it’s the same. Prada then [is] Prada now. The internet gives everybody access, but it’s still the same platforms in power more or less.
It’s a shirt I designed when I was at Soulland. It’s a black deadstock fabric I found in Prato, Italy. I think it’s leftover fabric from Tom Ford. It’s a bit oversized, and the fabric does not crinkle. The only rule is “no wash, no machine, no hand wash”. Only air it. Perfect!
A 60 minute digital session presenting the key seasonal products, new color directions, patterns, and graphics shifts in apparel, footwear, and accessories across the men's market.
Our exclusive Buyer's Guide further illustrates the Design Aesthetics presented in the Mens Trends Digital Discovery Session.
As consumer interest in skateboarding expands, PROJECT provides a home for brands and retailers to come together and re-imagine the future of skateboarding.
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