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Creative Director
Oslo, Norway-based Patrick Stangbye works at the intersection of culture and product. From a fascination with the tactility of product at a very young age to now working on research-based strategy, he finds most of his time occupied with studying movement and multimodality of product.
Currently, he works with suppliers and innovators who are developing modern functionality solutions suitable for activity and everyday life.
Contributor: Adam Katz Sinding
I think there is a lot of supply chain issues in general post-pandemic. Boring stuff to some, maybe, but shipping prices are through the roof. So, producing stuff closer to where it’s sold, or making sure that the ingredient in a product are coming from somewhere nearby a factory. Or maybe, shipping to the final customer is also done from close to the factory. These are the things that will be important both from a cost perspective, and also sustainability.
On top of that, there are great opportunities now with fabrics in terms of doing better product which will last longer and do better for the planet than previous or current alternatives.
I think California is among the strictest for sustainability laws, but things are changing fast everywhere. A lot of current fabrics might not be possible to use 10 years from now. We see a lot of investment in new gen fabrics, which I find comforting myself.
Build something based on a narrative that holds meaning to you. I do also genuinely think there are a lot of narratives we are not seeing as the industry and positions within it are being gate kept from people with diverse backgrounds. The same stories are being reaffirmed over and over again and might not offer too much value to a larger part of our society. Build something that truly inspires you and don't just look at what your colleagues or competitors are doing.
I suppose I must say a technical cap. A modern version of a 5-panel. I wear caps a lot when I run to keep my hair in place. I also love how it can dress down something slightly more formal.
I’m not too big on accessories, but I love a packable bag to bring home whateverI found out I might need, maybe groceries or fresh bread.
It’s hard to get away with picking one favorite, but I’m sitting here in a unbranded 100% yak wool knit that is a favorite through winter. I also love a good pair of technical trousers for comfort and movement.
Acting as an intro to the season, explore the upcoming trends in raw materials, constructions, and new color directions for FW25/26 collections.
A roadmap of the evolution of 3D in fashion, and an illustration of pathways to adopt these new technologies.
The 2023 Sustainability Report seeks to educate on why sustainability needs to be prioritized.
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