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JAKOB HETZER

Multidisciplinary Creative

Originally from Detroit, raised in Germany, and now based in Los Angeles, Jakob's unique blend of cultural influences has shaped a disciplined approach to his craft. His work spans from his distinguished line of products and projects to offering creative consulting and brand strategy for a diverse range of clients.

Contributor: Adam Katz Sinding

BORN IN DETROIT AND RAISED IN GERMANY, DO THESE PLACES REFLECT IN YOUR WORK?

Both Detroit and Germany are quite industrial places, focused on functionality and engineering - from the car industry to music, and beyond. 

[...] Having been born in Detroit and raised in Germany, an exacting, disciplined practice of expression is not just a learned habit - it is the logical result.

Fashion model

CAN COLLECTIONS BE BOTH UNIQUE AND HAVE COMMERCIAL APPEAL?

I don’t consider commercial success too much in my work. I am focused on a steady and honest output, which can go against the flow of the market at times, but can create a demand of its own at other times.

THAT SAID, IS IT FAIR TO SAY THAT YOU CREATE, TO CREATE, AND THROUGH THAT INTEGRITY, DEMAND ARISES? 

Exactly. I avoid responding to the market’s demands but trust my gut.

CLOSING WITH A BIG SCOPE QUESTION, DO YOU BELIEVE THE INDUSTRY HAS EVOLVED? AND IF SO, WHERE DO YOU SEE OPPORTUNITIES?

There has been a subtle push towards craftsmanship and quality over visual impact and logos, which I hope expands more over the years to come.

[With this evolution] I often have to remind myself to strive for subtle quality, rather than sensationalism.